Path Breaking Case Studies in E-commerce using Data Mining

The e-commerce domain can provide all the right ingredients for successful data mining and claim that it is a killer domain for data mining. The architecture of various e-commerce sites has supported data collection, transformation, and data mining since its inception. With click-streams being collected at the application-server layer, high-level events being logged, and data automatically transformed into a data warehouse using meta-data, common problems plaguing data mining using weblogs (e.g., sessionization and conflating multi-sourced data) are obviated, thus allowing one to concentrate on actual data mining goals.

Provided by: International Journal of Computer Technology and Electronics Engineering Topic: Big Data Date Added: Sep 2011 Format: PDF

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