Association for Computing Machinery
Predicting of user's browsing behavior is an important technology of E-commerce application. The prediction results can be used for personalization, building proper web site, improving marketing strategy, promotion, product supply, getting marketing information, forecasting market trends, and increasing the competitive strength of enterprises etc. Web Usage Mining is the application of data mining techniques to discover interesting usage patterns from Web data, in order to understand and better serve the needs of Web based applications. Web usage mining is usually an automated process whereby Web servers collect and report user access patterns in server access logs.