International Journal of Computer Science and Information Technology & Security (IJCSITS)
In this paper, the authors leverage the personal big data to improve decisions and empower people. Till now big companies are making money from individuals' data. Individuals are creating contents on Facebook, Google, YouTube, Twitter, etc. The more content individuals are creating, the more valuable these are becoming. But, that data effectively belongs to respective companies. Individuals are creating data, but the profits are earned by these big organizations. Individuals are sowing and they are reaping.