Personality Traits: Business Versus Technical Graduates
Effective interactions depend largely on personality traits, which is a consistent and long-lasting tendency in behavior. In psychology, five major trait factors (Big Five personality traits) have been generally used to assess personality of people. The study highlights the practicality of importance-performance analysis as a means to assessing the importance of personality traits dimension that should be possessed by Malaysian graduates. The importance performance analysis is used to evaluate the gap in personality traits possessed by Business and Technical Graduates.