The main focus of this article is to know about audience. The pitch is your pick-up line to the journalist. In many cases, it's the first and last chance you have to make an impression. Even if you have a long-standing relationship with a writer, it is essential to craft a good pitch. It does several things: 1) it suggests an area of further investigation 2) it gives the company "expert reference" status as the representative for the entire publishing industry 3) it gives a clear consumer benefit. All these have been discussed in detail. To, know more, refer to the article.