Planning The Presentation And Approaching The Customer

Provided by: Texas Tech University
Format: HTML
Prior planning is imperative for the success of a sales presentation. Such planning includes collection of information about prospects and analyzing the same towards making the sales presentation. The ?value adds? to the sales presentation include the use of visual aids and two-way communication in the sales presentation. The paper examines the aspect of planning and the process of approaching the customer in the context of sales presentations.

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