Potentiality of Online Sales and Customer Relationships
New information and communication technologies are constantly emerging, altering business methods, and particularly, the relationship an organization establishes with its customers. Technological innovations ensure that, as soon as consumer behavior in any field is on the verge of stability and explainability, new products and services are introduced to destabilize the consumer behavior model so as to create competitive openings for challengers, niche players and other contenders. The popularity of interactive media such as the World Wide Web (WWW) has been growing at a very rapid pace.
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