Association for Computing Machinery
Since Twitter has emerged as one of the easiest ways of reaching people, companies started using it to advertise their products. However, creating a functional network of followers to whom to promote content is not a straightforward task. On the one side, collecting followers requires time. On the other side, companies need to establish a reputation to motivate users to follow them. A number of websites have emerged to help Twitter users create a large network of followers. These websites promise their subscribers to provide followers in exchange for a fee or limited services free of charge but in exchange for the user's Twitter account credentials.