International Publisher for Advanced Scientific Journals (IPASJ)
In this paper, the authors aim the tough drawback of making new product ideas within the area of high technology and innovation. As a result of scientific discoveries and impressive development of technology, several corporations contend for market supremacy on the technological innovations market. During an international market, which is presently in associate in nursing economic and monetary crisis, customers build a brand new hierarchy of priorities in terms of expenditure and consumption. Therefore, companies that make new product should be terribly careful regarding two aspects, so the new product might not become a failure: the product positioning on the market and also the target cluster that they address to.