International Journal of Engineering Trends and Technology
In today's ever growing market it is very essential to keep track of the customer's interests and keep them updated about the trends and products in the market. In this paper, the authors aim to create a shopping portal and have a database that records the item sets that are frequently bought together using 'Apriori algorithm'. This information will be used to flash advertisements and offers on the products of their interests. Also to promote new products relating to their requirements and mainly to suggest and prompt them about the products which are often bought along with the product already present in their shopping cart.