International Journal of Advanced Research in Computer Science and Software Engineering (IJARCSSE)
Discover hidden values from the huge database. It is a powerful technology with a great potential to focus on the most important information in data warehouses. Data mining tools predict future trends and behaviors, allowing businesses to make proactive, knowledge-driven decisions. For example, one Midwest grocery chain used the data mining capacity of Oracle software to analyze local buying patterns. They discovered that when men bought diapers on Thursdays and Saturdays, they also tended to buy beer. Further analysis showed that these shoppers typically did their weekly grocery shopping on Saturdays.