Pricing Strategies

Price is the amount of money the buyer pays to the seller in exchange for a product or service. It is an important element of the marketing mix. Price plays a central role in the strategy of an organization. It is the ?visible? part of the product in the market. The two major dimensions along which a pricing strategy is formulated are the objectives and the cost. The paper examines the issues involved in devising pricing strategies.

Provided by: The University of Sioux Falls Topic: Date Added: Jan 2003 Format: HTML

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