Pricing Strategy on B2C E-Commerce From the Perspective of Mutual Influence of Price and Online Product Reviews

Provided by: AICIT
Topic: Developer
Format: PDF
With the development of online shopping, comments from the clients are playing a more and more powerful part in E-commerce. It has been proven that online product reviews would affect the sales and income of the company. This paper is to provide an improvement on the classical utility-based model for B2C business. The authors consider the mutual effect between pricing and reviews during a two-stage sale process, and hence develop a model including factors which capture and measure the relationship between price and product review.

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