Prioritizing Competitive Strategies in Iranian SME's Based on AHP Approach in Severe Economic Sanctions

Rapid and major changes in the current market environment emphasize on the necessity and importance of identifying, survey and prioritizing competitive strategies, and any organization which would go to a higher level than its clients' expectations and succeed in the business world has no other way except following such strategy. Hard and compressed competition, constant change and instable and environmental uncertainty, and creating new needs and in consequence of creation of new markets, rapid change in technology and need for constant learning in organizations and personnel and are of characteristics of today's market. Besides changing the strategic management of e-commerce is changing many other industries. The topic of this research is \"Review and prioritizing of competitive strategies in SME's in AHP method\".

Provided by: ISSN Topic: SMBs Date Added: Jul 2013 Format: PDF

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