University of Tasmania
This paper is based on the adage that 'Good privacy is good business'. Personal information holds significant value and web based businesses often seek to monetize that value. Unlocking personal information value in web based businesses, like social networks, can lead to disclosure of private and sensitive information, and subsequent harm. Personal information management business practices are subject to privacy law, but perhaps more importantly practices that protect personal information can be a means to competitive advantage, and as a result they can form the basis of effective business strategy.