The move to digital business is not just an imperative, it is a fundamental shift. The role of process in digital transformation is crucial, but often overlooked. In order to win, serve, and retain customers in this digital age of the customer, businesses must reframe their investment in process automation with this shift in mind. Simply, a compelling vision for process excellence must understand this digital transformation, thereby transforming customer-facing processes and digitizing operational processes. Read this whitepaper to find out more.