Provided by: SAI Consulting
Date Added: Dec 2012
In this paper the authors discuss the issue of productisation of service, i.e. development of systemic, scalable and replicable service offerings, as implemented by a multinational consulting organization, engaged in the business of outsourcing and consulting solutions, from their office in India. The literature is quite rich with discussions and debates related to products and services individually, but there seems to be an important deficiency in terms of 'Integration' between product design and service elements for supporting new service-product system.