Productivity Paradox Challenge: Impact of Information Technology (IT)-Business Alignment on Business Performance in Iranian IT-Based Firms

Provided by: University of Teesside
Format: PDF
The severely competitive and ever fluctuating market is forcing many companies to spend huge amounts of money in the Information Technology (IT) sector, since it has been increasingly accepted as a vital requirement for organizations to obtain competitive advantage and innovation. Yet, despite increasing investment on IT projects, the organization's needs have not been as expected. This controversial issue of IT known as "Productivity paradox" has persuaded the authors to study the relationship between strategic IT-business alignment and the business performance by adapting a holistic conceptualization of fit and measuring performance systematically.

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