Provided by: International Journal of Advanced Research in Computer and Communication Engineering (IJARCCE)
Date Added: Sep 2014
In today's world context-aware mobile applications are very popular as they promise richer interaction by taking environment context into account. Context-aware application takes into account the user's current context (e.g. the location). Advertisements or vouchers are commonly used today to attract the attention and the purchase of consumers by providing discount or detailed description to customers. Typically, vendors use text to describe characteristic introductions and images to express appealing looks. In order to allow consumers to retrieve more information such as location of vendors, an advertisement publishing system should be improved to meet the consumer's requirements.