Provided by: Richard D. Amme
Date Added: Jan 2003
If you want the bottom line on how to save your skin with the press, talk to someone who has been in the trenches. Richard "Rick" Barentine - the former CEO of the International Home Furnishing Marketing Association - jousted successfully with media for 22 years. This endlessly interviewed executive was exceptionally well qualified to advise how to make messages count and avoid embarrassment.