Public Relations : A Veteran's Tips For Surviving the Media

If you want the bottom line on how to save your skin with the press, talk to someone who has been in the trenches. Richard "Rick" Barentine - the former CEO of the International Home Furnishing Marketing Association - jousted successfully with media for 22 years. This endlessly interviewed executive was exceptionally well qualified to advise how to make messages count and avoid embarrassment.

Provided by: Richard D. Amme Topic: Software Date Added: Jan 2003 Format: HTML

Find By Topic