International Journal of Applied Information Systems (IJAIS)
Web applications and web sites are integral part of day-to-day life, most of the activities like searching, banking, shopping, paying utility bills and other activities are carried online through web. Visual aspects and its aesthetic appeal of any web application are crucial factors to determine the success of web applications. In this paper, the authors study aesthetics factors which form visual appeal of a web application to retain its visitors. And develop a tool based on VIPS algorithm to compute the aesthetic factors of web application.