AWS re:Invent 2018: A guide for tech and business pros (free PDF)

AWS re:Invent 2018 featured a blizzard of developments that highlight the leading public cloud provider’s roadmap for the next 12 months. We grouped the key announcements, analysis, and primers so you can get the big themes and strategy in one download.

From the ebook:

AWS CEO Andy Jassy had a house band during his keynote and a more fitting song from them could have been “Anything You Can Do.” If you had any doubts that AWS wanted to be your premier enterprise technology vendor—not just your cloud stack—re:Invent 2018 erased them and revealed much broader ambitions.

Jassy didn’t mention AWS rivals too much, aside from Microsoft and Oracle databases, but the references to the competition weren’t all that subtle. In some parts of the AWS re:Invent 2018 barrage of announcements, you could conclude that the cloud provider wanted to be more like IBM. Other places, AWS looked like a machine learning shop. Storage vendors couldn’t have been too pleased. And yes, it’s clear that AWS wants Oracle dead—like really dead. And for good measure, AWS outlined services that put it squarely in the AI and analytics sweet spot for enterprises.

And I probably missed a few. Here’s a recap of AWS re:Invent 2018 with the help of song.

Anything you can do, I can do better.
I can do anything better than you.

The big theme from AWS was that its never-ending cadence of innovation gives developers (oops make that builders) the right tools to get the job done. Jassy struck a tone of defiance in how he talked about liberating builders from being boxed in by legacy systems and enterprises focused on everything but the customer.

Not shockingly, Jassy noted that AWS was here to help.

“We don’t believe in one tool to rule the world. We want you to use the right tool for the right job,” Jassy said.

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