The introduction of Apple’s iPad sent shock waves through the industry as it redefined end user’s expectations on design, battery life, simplicity, content and applications. Like PC purchases driven by end users and departments in the late 1980’s, iPads first entered the enterprise through executives, departments and end users. Apple added basic enterprise features and let third parties add incremental support. At the time, enterprises did not have a viable alternative, so they started to test and deploy iPads even with the incremental cost, time and complexity. This paper looks at the latest generation of enterprise tablets from HP, Dell and Lenovo and assesses their value enterprise proposition versus Apple’s iPad.