The technology in Adaptive BitRate (ABR) encoding is simple and powerful. ABR is used by all high quality Over The Top (OTT) consumer video servers. The magic behind a high quality OTT video experience is HTTP and the public internet. It is important to know that ABR is not only for consumers but can also be used for contribution and primary distribution applications. During high internet congestion, with ABR, the users do not lose their picture. Instead there is only a temporary quality reduction.