International Journal of Computer Applications
The past decade saw an exponential rise in the amount of information available on the World Wide Web (WWW). Almost every business organization today uses web based technology to wield its huge client base. Consequently, managing the large data and mining pertinent content has become the need of the hour. This is where the field of big data analytics sows its seeds. The linchpin for this is the process of knowledge discovery. Analyzing server logs and other data footprints, aggregated from clients, can facilitate the building of a concrete knowledge base.