Rebranding: For the Good of the Community or the Counsellors?

It seems that hardly a week goes by without news of yet another city rebranding itself, yet one has to wonder whether it's for the health of the counsellors looking to put their city on the map of young, well-to-do travellers or whether the city and its residents can truly benefit?

Provided by: Grey Global Group Topic: Software Date Added: Jul 2004 Format: PDF

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