Today's Business-To-Business (B2B) organizations are looking with renewed urgency for ways to improve efficiency, reduce costs, and retain existing customers. At the same time, they must make the right investments to drive more sales and improve customer satisfaction. Many B2B organizations increasingly view e-commerce as the engine for profitable operations. They realize that success depends on incorporating modern e-commerce capabilities, such as rich and interactive displays, personalized content, effective online merchandising, and guided search. These capabilities have been proven and perfected over the past decade in Business-To-Consumer (B2C) implementations to help reduce costs and drive growth.