Research on Mode and Tendency of Web2.0-based Online Advertising

Provided by: International Association of Computer Science and Information Technology(IACSIT)
Topic: Data Management
Format: PDF
With the development of internet, it has brought many changes in marketing environment and online advertising mode. This paper focuses on the differences of marketing environment in the context of new network technology, and the changes of online advertising marketing mode under the different marketing environment. The authors propose the trends of online advertising in the age of Web2.0, which are the accurate marketing, viral marketing, word of mouth marketing in the internet community and database marketing of online advertising.

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