Retail Marketing in the New Millennium: Emerging Issues & Trends

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Provided by: Blue Ocean Publication
Topic: E-Commerce
Format: PDF
Today retail marketers focus on engaging the customers by offering them value and a customer experience which is innovative and customized. Consumers today are becoming digitally conscious and marketers are leveraging this opportunity to position their brands in a clutter breaking manner and gain competitive edge. Retail marketing is the systematic approach of selling goods/services that satisfy specific needs of customers, adopted by every business and not for-profit agency and group with a message. A highly competitive environment, knowledgeable consumers and fast pace of technology are keeping business enterprises on their toes.
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