This recent study by Frost & Sullivan reveals attracting and retaining customers is the leading challenge that Australian retailers face today, and that many retailers do not have a customer experience management strategy in place. The assets continue to demonstrate how retailers are prepared to take advantage of the rapidly changing market dynamic and how they are restructuring their tactics to gain the best opportunity. This is putting significant pressure on retailers to move quickly and innovate with new products and services to reinvent business models and grow into newer markets.