International Association of Scientific Innovation and Research (IASIR)
Every business organization needs customers for sustainable and to maintain customer satisfaction with technology rich and information based society. CRM plays a very big role to treat all of this information. It is a customer-focused business strategy designed to optimize revenue, profitability, and customer loyalty. By implementing a CRM strategy, an organization can improve the business processes and technology solutions around selling, marketing and servicing functions across all customer touch-points through Web, e-mail, phone, fax, and in-person.