Thinking of using Salesforce Communities? Think carefully. If you already use Salesforce.com as your CRM solution, using Salesforce Communities indirect channel management solution may seem like an obvious choice. But what if your partner program requires more robust administration functionality like:
- Partner scoring and tiering
- Partner certification and performance management
- Marketing Development Funds (MDF) management
- Partner incentivization
Salesforce.com is good at automating direct sales tasks, but when you look closely at what Communities really offers you may find that it misses
essential parts of a channel management strategy. Before you choose your channel management solution, consider these 10 questions.