There are two types of data in our lives. The first is operational data. Finance, sales, human resources, production, all transactions that we carry out with our customers, and to date, our customers, organization, data that allows us to understand.

Unfortunately, it’s not enough anymore. We need to understand how our customers and business partners feel at every point we touch. In short, the experience data that we express with X is the data that activates human factor and emotions.

Qualtrics, the newest concept of SAP that puts the human factor into use, is used by more than 9000 corporations around the world.

You can explore the details more closely by reading this information.