Search Engine Optimization (SEO) is an art of making a website to achieve higher position in a search engine when searchers type in their queries. While looking for any content on the web, searchers enter their queries in the search engines (Google, Yahoo, MSN to name the top 3) of their choice and submit their queries. This paper introduces the concept of Speculative Search Engine Optimization (2SEO). Based on some recently conducted studies, guidelines are provided on how to optimize scholarly literature for speculative search engines in general and for any other search engine (like: google scholar) in particular.