Secure E-Marketing Using Steganography & Emergence of Cryptography

Traditional selling goods is possible to do electronically because of certain software programs that run the main functions of an E-commerce including product display online ordering and inventory management. E-commerce includes business activities that are business-to-business extended enterprise computing because it assists companies with many levels of current business transactions as well as creating a new online business opportunities that are global in nature. Increasing popularity of online shopping debit or credit card fraud and personal information security concerns for customers and merchants specifically when card is not present, the authors’ analysis presents limited information only that is necessary for fund transfer during online shopping. Compare to existing the proposed algorithm combined the application of steganography and visual cryptography increasing customer confidence and preventing identity.

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