Segmentation of Mobile Customers for Improving Profitability Using Data Mining Techniques

Provided by: International Journal of Computer Science and Information Technologies
Topic: Big Data
Format: PDF
In this paper, the authors help in identifying the activities segmentation of mobile customers of different groups will be done based on some rules. Customers are segregated into groups under the categorization of network providers. There are different types of networks, but they used only four types of networks. These networks are network a, b, c and d. they can calculate the score with the help of different-different attributes. These attributes are-STD calls local calls, local SMS, STD SMS, roaming, tariff plan, and data plan.

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