Seizing the Business Opportunities Offered by Big Data, With a Varied, Scalable, and Industrialisable Infrastructure (French)

For several years now, coupon marketing has become a key strategy. It is flexible, customisable and financially affordable, and has helped brands boost their power at an incredible rate.

A major customer loyalty programme, based on distributing coupons, has completely reworked its digital platform. One of its objectives was to offer users the ability to load discount coupons directly onto the distributor’s loyalty card.

Since the agency handles personal data, it was vital to have rules in place regarding data isolation, pseudonymisation and security. They also needed to ensure that these rules would be followed throughout the entire process.

Publicis ETO chose OVH as their cloud provider. In addition to guaranteeing that the data would be hosted in France, the agency could build a varied infrastructure composed of Private Cloud solutions and HG Dedicated Servers.

Learn more about this solution for a scalable business provided by OVHcloud and Intel® Xeon® Scalable processor

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Big Data