Science & Engineering Research Support soCiety (SERSC)
The core of service product innovation is to understand the demands of users. Self-service technology has changed the contact mode between users and the service, thus the traditional way to acquire information of users' demands could no longer meet the requirement of self-service product innovation. The advantages of data mining technology on analyzing and forecasting information can help reveal implication relations between users and products. It can also obtain the potential and valuable information of users' needs and increase the success rate of product innovation.