Romanian Economic Journal
In the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to websites. Understanding how search engines work and what they require is an important first step to harnessing their marketing power. There are proven methods to search engine marketing involving website design, content adaptation, and keyword strategy. The primary goal of these methods is to bring traffic to the users' site. The secondary goal is for that traffic to be targeted to the users' product. In the internet marketing game, exposure is essential. But marketing efficiency requires effective exposure to the right prospects.