When you meet someone new, what is the first thing you notice about them? Maybe you notice a nice smile, a pair of Jimmy Choo shoes, or beautiful brown eyes. Now imagine someone has a piece of spinach between his teeth, toilet paper stuck to his shoe, or is avoiding eye contact. While these may not be the kinds of things you'd hold against someone, an employer may not be as forgiving if her first impression is not a good one. Before an employer sees your r?sum? or meets you in person, they begin forming an impression about you from your cover letter. This paper explains a sample that includes mistakes we've seen in actual cover letters.