Simple is STILL Better: Embrace Speed & Simplicity for a competitive edge – IBM
Recording details of customers and their purchases is a business practice traceable back three thousand years to Phoenician traders. The technologies underpinning first generation data warehouses are ill-equipped to manage large data sets. They cannot analyse data at the low latency rates required to respond as events unfold; they demand constant tuning and administration; they are inefficient and costly to own. Learn how to invert this trend.
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