International Association of Engineering and Management Education (IAEME)
Six sigma is considered to be one of the best quality improvement methodology applied successfully to organizational areas like manufacturing, production, accounting and finance, sales and marketing, information systems, human resource management etc. In this era of economic slowdown organizations expect high Return On Investment (ROI) form every business function. Productivity of sales and marketing processes has always remains questionable. In order to justify significance of sales and marketing process compared to other business process to generate significant ROI structured approach is required that alter the way of looking towards sales and marketing from merely creative field to the structured process based approach.