SMEs E-Business Behaviour: A Demographics and Strategic Analysis

The aim of this research was to understand the strategic uses of e-business systems and technologies by classifying companies and particularly small and medium businesses according to demographics as well as e-business behavior variables. The study was based on data from a large quantitative survey of European E-business Watch for the period 2007 using questionnaire interviews (N=409). The authors employed two-step cluster analysis, multinomial logistic regression and stepwise descriminant analysis as the most appropriate methods for their analysis. The findings revealed six clusters associated to e-business adoption.

Provided by: IBIMA Publishing Topic: SMBs Date Added: Jun 2011 Format: PDF

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