Social Content Matching in MapReduce
Matching problems are ubiquitous. They occur in economic markets, labor markets, internet advertising, and elsewhere. In this paper, the authors focus on an application of matching for social media. Their goal is to distribute content from information suppliers to information consumers. They seek to maximize the overall relevance of the matched content from suppliers to consumers while regulating the overall activity, e.g., ensuring that no consumer is overwhelmed with data and that all suppliers have chances to deliver their content.