In the social gaming sector, time to market is one of the critical factors to success. The ability to quickly release new games is a key element to maintaining market share or reaching a new target market. Social gaming trends are unpredictable with popularity booming overnight - then shifting to another game just as quickly. Within a given game, traffic can fluctuate wildly as changes in the time of day, seasons, promotions, and flash crowds drive unexpected volumes. While user can anticipate and plan for some of this volume, unpredictability is the norm in the new market of social gaming.