Customers want to be treated like individuals, not psychographic profiles. The more connected you are to today’s social and mobile customer, the better chance you have of establishing trust and having an honest dialogue. This hinges on authentically connecting with customers on social networks, building trusted relationships with them, and ultimately helping them solve problems that lead to lasting business relationships.

The tactics outlined in this eBook will guide the modern sales person through a new world of Business to Consumer connectivity through ‘Social Selling’.