Social Media: A New Marketing Strategy

Social media has become a platform that is easily accessible to anyone with internet access. It is growing at an explosive rate with millions of people all over the world generating and sharing content on a scale hardly imaginable a few years ago. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. The success and recognition of the business brand are the most crucial points which must be kept in mind while making a business plan.

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International Association of Engineering and Management Education (IAEME)