Social Networks as Marketing Tools

Internet has increasingly invaded consumers' daily lives creating in the process enormous challenges for businesses. In this paper, the authors reinforce the literature on the digital social networks and their influences on the marketing having presented and categorized the digital social, networks, they highlighted, the opportunities which brings Web2.0 to the marketing. The advent of Web2.0 imposed fundamental changes which required the revalorization of the role of the consumer in the marketing approach. Indeed, this one is not passive any more, but it becomes a co-value-creating for the company.

Provided by: ARRAY Development Topic: Developer Date Added: Apr 2014 Format: PDF

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