Spam Detection in Mobile Ad Networks

Provided by: IRD India
Topic: Mobility
Format: PDF
Smartphone apps play a vital role to attract mobile-advertising. Popular apps can generate millions of dollars in profit and collect valuable personal user information. spam, i.e., fraudulent or invalid tap or click on online ads, where the user has no actual interest in the advertiser's site, results in advertising revenue being misappropriated by spammers. It requires a user touch or click on control ads came from Smartphone-game apps. It all needs the user to tap the screen close to where the ad is displayed. While ad networks take active measures to block click-spam today, but not in mobile advertising.

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