State of Marketing (Fifth Edition)

Today’s marketers face a whole different landscape than their predecessors. With unprecedented choice and access to information, today’s customers demand an overall experience that matches their standards for product quality. Marketers are expanding beyond their traditional purviews, tactics and toolkits to meet expectations.

High-performing marketers set themselves apart by not only delivering the right message on the right channel at the right time, but by leading customer experience initiatives across their broader organizations.

Explore the insights and trends from over 4,100 marketing leaders worldwide.

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